The Life and Times of Neelakantan

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WTF??? 9X Fairness Cream ad sucks. X(

Posted by Neelakantan K.K. on October 25, 2007

I don’t like normal “fairness cream” ads. I consider them to be a stupid fuck-off. But this ad for “9X Fairness Cream” has really made me see red.

The ad shows some woman meeting her friend at the airport and commenting on her “blemished” face. She hands a “9X fairness cream” thingy. The girl goes all soppy and applies it. Wonder of Wonders. . . In 9 seconds Not only does her skin become “fairer” and “blemish-free” but her hair also turns blond :shock:

All right, so far it’s just another crappy fairness ad but then scene goes back to the airport. . .

She Sneers at that friend( That’s gratitude for you :roll: ) goes to the passport counter and the dumb prick seated there says. . .

“Foreign Passport that side ma’am “

The “woman” replies ” mazaak chodiye ji, mai to hindustani hoon” (Stop Joking, I am an Indian)

And the guy is shocked.

End of Ad. :x :x :x

What the bloody fuck does this mofo company want to imply? That being a “fair foreigner” is superior to being a “dark-skinned Indian”?

And our dear Information Minister Priyaranjan Das Munshi spends his time banning FTV and AXN and similar stuff to “preserve” our “moral fabric”. Bullshit. Stupid pricks can’t even function properly.

Gaah.

NOTE:: An alternate version of the ad has the woman saying at the end “Oho! Tussi Ki Keh rahe ho ji” while making weirdo coquettish movements.

16 Responses to “WTF??? 9X Fairness Cream ad sucks. X(”

  1. deekay Says:

    this is real wtf ! typo ad :P

    BTW do they supply this stuff in India tooo ?

    -Deekay
    http://www.tech-atom.com

  2. neelakantankk Says:

    Apparently they do.

  3. Suki Says:

    Ack.

    The “dumb blondes” of the West might be pleased to see it, though.
    Personally, I can’t be bothered any more.

  4. neelakantankk Says:

    Above such petty ads, are we? ;-)

  5. Suki Says:

    Yup. I’m taller than the TV. :P

  6. neelakantankk Says:

    Aargh… PJ…. Good PJ by the way :P

  7. The Soliloquist Says:

    you said it neelu!
    i wonder why people STILL go and buy these creams..
    and then complain about our country aping the West.
    DUH!!!

  8. neelakantankk Says:

    *Sigh* What is this obsession with fair skin? How does it bloody matter.?

  9. Fishy Says:

    Well written post! You’ve touched on an important issue!
    I just don’t understand this fetish for fair skin. Totally senseless.

  10. neelakantankk Says:

    ^^ The exact words…. Totally Senseless.

  11. Anon Says:

    Isn’t 9X animal on human S3x?

  12. Alan Says:

    Uh Folks, 9X is a new cable television channel. This commercial is actually a parody.

  13. Shreedavy Says:

    9x is a new entertainment channel !! This ad is jus one of the few teaser campaigns 9x had come up with b4 launchin it !! n if am not wrng , they r neway making fun of the cliched fairness cream ads that are comin on television these days !!

  14. Raj Says:

    Hi.. while this is an ad for 9x the new tv channel. I agree that the fairness creams have always had terrible/cliched concepts.

    Here’s a new concept:
    http://www.business-tadka.com/2007/12/20/fairness-products-a-fair-ad/

    Let me know what you think about this.

  15. neelakantankk Says:

    Some teaser. :P

  16. Sameer Says:

    Lol…It was a Parody.

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