I don’t like normal “fairness cream” ads. I consider them to be a stupid fuck-off. But this ad for “9X Fairness Cream” has really made me see red.
The ad shows some woman meeting her friend at the airport and commenting on her “blemished” face. She hands a “9X fairness cream” thingy. The girl goes all soppy and applies it. Wonder of Wonders. . . In 9 seconds Not only does her skin become “fairer” and “blemish-free” but her hair also turns blond 😯
All right, so far it’s just another crappy fairness ad but then scene goes back to the airport. . .
She Sneers at that friend( That’s gratitude for you 🙄 ) goes to the passport counter and the dumb prick seated there says. . .
“Foreign Passport that side ma’am ”
The “woman” replies ” mazaak chodiye ji, mai to hindustani hoon” (Stop Joking, I am an Indian)
And the guy is shocked.
End of Ad. 😡 😡 😡
What the bloody fuck does this mofo company want to imply? That being a “fair foreigner” is superior to being a “dark-skinned Indian”?
And our dear Information Minister Priyaranjan Das Munshi spends his time banning FTV and AXN and similar stuff to “preserve” our “moral fabric”. Bullshit. Stupid pricks can’t even function properly.
NOTE:: An alternate version of the ad has the woman saying at the end “Oho! Tussi Ki Keh rahe ho ji” while making weirdo coquettish movements.